Are you planning to start email marketing? Is email marketing the priority marketing strategy of your business in 2019? Is it hard for you to find a reliable email marketing software?
Email marketing is the best way to connect with customers, leads and visitors. It will allow you to build a strong relationship with your visitors and retain long-term customers. Selecting the best email marketing software that comes with all the important features that you need is crucial for your business. The best email marketing service will have a huge impact on the success of your marketing campaign.
Each email marketing service comes with its own unique set of features but there is no need to feel overwhelmed. Here we have the review of top 5 email marketing services for small business.
Why you need email marketing services
A common question business owner have is why they need email marketing services. If you have to generate traffic for your website, email marketing is important for you. It will provide you with the chance to stay connected with your visitors even when they have left your website. With email marketing, you can give your visitors a reason to visit your website again. Here are some of the benefits you will get with email marketing services.
Increase the number of visits
You can make over 70% of people return who have abandoned your website after the first visit. Your email list is the connection you have to build with your visitors. It will allow you to share valuable content with your visitors that have information related to discounts, deal and new arrivals.
Build a loyal customer base
As compared to first-time visitors, repeat followers will surely convert into customers. It has been proved in studies that it takes 3 to 4 visits to covert your visitors into potential customers. You have to be consistent.
Increase sales and revenue
Email conversion has a higher success rate as compared to organic and social search traffic. So, if you are planning to increase sales, it is important that you get started with email marketing.
Top 5 email marketing services
Sendinblue is an email and SMS marketing platform. The interface of the platform is very simple that makes it easier for even beginners to start their email marketing campaign with the software. What makes it different from other email marketing services is the fact that you will get a free account with unlimited contacts and ability to send 9000 emails per month. As well as you can buy SMS credits that you like. the delivery of your email and SMS is guaranteed. You will be charged according to the number of emails you will send using the Sendinblue. There are different packages available and the most affordable one starts at $25 that provides 40,000 emails. The SMS credits that you will buy comes with no expiry date.
It is the most popular email marketing solution available online. The best things about the product is that it will make the email marketing easier and manageable for the beginners. It comes with various automation tools that will allow you to adjust everything and let the tool take care of your email marketing campaign. With the drag and drop feature you can create the best email marketing campaign by selecting the contacts and content that you need. There are various responsive forms and landing pages available that will allow you create better emails. As well as you can use A/B testing tools to know whether your emails are effective or not.
If you are planning to create smarter email campaign ActiveCampaign will be your best choice. It comes with special tools that will combine your CRM and sales with email marketing and automation. There is template editor tool available that will allow you to create your personalized email templates. As well as you will get mobile-friendly signup forms that will allow you to target your clients on all platforms. You can also collect data about your contacts using their email addresses. In this way you can customized better emails according to the online behavior of your clients. It will integrate perfectly with your third-party software like WordPress. You can send SMS as well to the same content list in order to maintain your marketing campaign.
Aweber is famous around the world because of the amazing set of tools you will get with the system. The biggest attraction of the software is that it will integrate with all the third party software you are using for your business website. It is a perfect tool for the small and medium-sized business companies. There are various features that you will get with Aweber that will allow you to improve your marketing campaign. You will get some of the following benefits by using Aweber.
- Ready to use email templates
- Management list of contacts
- Email tracking with insights
- Autoresponder system
There are various support options available as well that will allow you to stay connected with your customers. It comes with the 30 days money back guarantee.
MailChimp comes with a variety of email management tools that will enhance your experience of using the tool. The best thing about the platform is that it will not only merge with various other platforms but also you will get a complete guideline on who to manage your marketing campaign. It is very easy to use for the beginners because you can get templates, autoresponders and amazing support system that will allow you to stay connected with your customers. It comes with an easy email creator that you can use to merge tags and target more people.
It is important that you select the email marketing service you are most comfortable with. Compare the feature and cost of services with your demands and budget. It will help in the selection of the best platforms.